What might be confusing from a UI point of view, is that the example images on the top right look like a banner you are supposed to click on to get to the main site (to me at least).

If you would have done eye-tracking on me when I was using this, I was first drawn to the face (people always look first at faces), then I went down to where it said "No images? Click on one of these.". That might be because the woman in the picture is sort of looking in this direction. After that I looked to the where the logo is "pinwords, instantly ...".