> Strictly speaking a touch screen is massively more complicated than a set of buttons.
But, it's a commodity item, produced in many more numbers w.r.t. a A/C temperature/fan encoder w/custom shape. A bog standard Renault Clio touchscreen is comparable to a good (not high, not top) quality Raspberry Pi screen you can get from RS or AdaFruit.
The screens on Opel Mokka I drove (it has two, one for dash, one for infotainment) were extremely good at sunlight, but the dash one was so small, around 7" IIRC, to control costs. So, even if they don't pay for R&D of the screen itself, the industry is so cost sensitive, that they will cut costs relentlessly to be able to sell more of these things at a lower cost and with higher profit margins.
Also, these LCD dashes has a couple of hidden LED indicator lights around to communicate fatal things in a failsafe manner.
Car manufacturers do not bear the CapEx required to develop these screens, but bear the CapEx required for developing and prototyping physical buttons.
> I just wish we ended up with aircraft style MFD's instead of touch screens. You know those things with a screen and a row of buttons along each side.
Industry is evolving on that direction now.