I struggle too. I've generated 39 ideas in the last 18 months and none have looked very appealing to work on. If it was easy, more people would do it. But, you probably have a unique perspective and set of skills that would enable you to address a problem that you experience on a regular basis. So don't discount your personal experience!

Shameless plug, but I write semi-regular "Steal This Business Idea" posts on my blog. This is an example: https://overthinkingmoney.com/2023/04/25/steal-this-startup-... They're all examples of businesses that I think have promise, but I don't have the skills, experience, insight or all three to execute.