I guess I'm the only other person who can't see why a pseudo-sentimental canned response is so much superior to any other canned response.
When Pepsi, or the Whitehouse, the police, or whoever else (aside from those who knew the person, weeping or outraged) gives the canned response about caring, does anybody actually believe them when they say "all of us are deeply saddened...", or whatever you're proposing?
By now, people are immune to any type of official response to anything tragic[1], and don't expect (and really wouldn't want) a candid response of any type.
I know it was broadcast live on the internet, which is why it made the news at all but no normal well-adjusted adult (or child, for that matter) will go from "happy go lucky" to killing themselves live on the internet over the course of an afternoon flame war on bodybuilding.com, of all places.
[1]except perhaps missing child, axe murderer on the loose type thing... and then only in Podunk, really.