if you ask Amazon, they might suggest that you design around a single table (https://aws.amazon.com/blogs/compute/creating-a-single-table...).
in my opinion it's easier to use join tables. which are what are sometimes temporarily created when you do a join anyways. in this case, you permanently create table1, table2, and table1_join_table2, and keep all three in sync transactionally. when you need a join you just select on table1_join_table2. you might think this is a waste of space, but I'd argue storage is too cheap for you to be thinking about that.
that being said, you really have to design around your access patterns, don't design your application around your schema. most people do the latter because it seems more natural. what this might mean in practice is that you do mockups of all of the expected pages and what data is necessary on each one. then you design a schema that results in you never having to do joins on the majority, if not all, of them.
