Sure, but now we're back to the current US system, where you have to multiply or divide by the amount in the container (either servings per container, or grams per container) to make sense of the measurement.
Standardizing to 100g doesn't actually make it easier to compare foods, because I don't know how 100g of popcorn compares to 100g of chocolate or 100g of soup. It just doesn't mean anything to me.
Just list the amount in the container.