The whole point of open source is that everybody has the opportunity to contribute to the benefit of everybody. You don't get to say "oh, but nazis / Amazon / rapists don't get to use this because I disagree with their morals".
The incentive to contribute comes from being part of a community that gets to experience better quality software. For many (me included), that's plenty. I really don't care what Amazon does - I'm neither a customer, nor an investor.