Why is it necessary for MLOps product websites to have blogs? This content could also be posted on Medium or the author's personal project website and serve the same purpose (arguably helping the author's brand more effectively). The only downside would be that this startup would not get the indirect advertising.
Creating a good article takes dozens of hours to draft, and often many more to polish, edit etc. If you benefit from it, I'd suggest encouraging companies to do this more rather than buying paid ads etc (but I'm biased as I run a tech writing agency that helps companies implement exactly this, so take with a pinch of salt).
[0] https://kylepoyar.substack.com/p/pinecones-journey-from-seed...