That was also the first thing that came to my mind, but then I realised the same goes for Wikimedia
The power is in the brand/execution, not the code/idea
Either way, I'm glad that it's both open data and open code (Wikipedia: creative commons; OpenStreetMap: open database license; both: some open code license) so that we at least have options, should it be necessary, even if it's an uphill battle to divert attention from a spoiled brand
