Tracking is establishing your identity. Try using a private mode Firefox via a VPN. Half of the web is completely unusable. You get put in unsolvable catchpa hell as punishment for being anonymous.
Have you visited many stores since 2020? There was an event around that time.
I still today wear a mask in every store I enter and I can completely honestly say that I have never gotten a weird look from staff over it; it's never been a problem.
