Exactly: it’s not like this was a technological breakthrough but that companies were trying to avoid breaking backwards compatibility - not just things like the readers but backend payment systems using something like fixed length records, but also restaurants needing to stop having a single terminal used for every table (this is why they went chip and no PIN).
Going back to the original comment, that’s the peace of mind benefit I see: those businesses can slack on security without me getting stuck with a potentially massive bill.