> imagine what you might sound like if you wrote a press release for or tried to explain to a layman some project you're involved in, and then had it translated to Korean.

My understanding is that this was supposed to be a (draft of a) research paper, not a "press release". The article certainly doesn't read like laymen are the intended audience.

> Some benign description of why room temp atmospheric pressure superconductors are interesting becomes 'a brand-new historical event that opens a new era for humankind'.

Although I don't speak Korean, I strongly doubt that.

Look at some of the most ground-breaking research papers in the history of science, such as the Watson/Crick DNA structure papers. They literally discovered the core of life itself, which is infinitely more important than a room-temperature superconductor. Yet they are incredibly modest about it, and don't waste a single sentence waxing philosophical about what all this means etc.

In a similar vein, Andrew Wiles announced his proof of Fermat's Last Theorem in a lecture modestly called "Modular Forms, Elliptic Curves and Galois Representations" – not "The Historic Proof of Fermat's Last Theorem, with Endless Implications for the Future of Mathematics".

This isn't how science is typically done.

"superpressreleasing"