It's not, really. Information about brand reliability is widely available. People just value different things.
I too see this information everywhere but I have no idea what to trust on this anymore and what information is paid for and gamed by the companies themselves. Brand reputation is its own business these days with its own products and markets.
I'm halfway convinced that selling a brand is just sort of illegitimate - a brand is just a reputation (ie. built-up trust), and selling out your reputation for money on your way out the door is cleanly, obviously immoral.
I'm sure there are arguments for it (like "well surely my son can inherit the family business" and "well surely I can sell the business to someone who I trust to maintain reputation"), but overall those arguments don't change what actually happens: the business is sold to someone who wants the profit from abusing the trust that's been built up.
Information from reputable sources on large appliance purchases is incredibly hard to find since most people don’t buy appliances often, so even consumers used to doing online research will be hard pressed to know which sites to trust. I know that I wouldn’t have a clue.
If there is a place besides consumer reports, which is a paid service, where you can. Heck these things I would be very interested in hearing about it.
Modern fridges are pretty terrible as an entire category, at all price points.
Information that you can trust, however, is harder to find.
Where? If you Google for it, you're only ging to find SEO'd info-free sites. If I take a look at what people tall about in only forums, they haven't a clue either.
I just see no evidence of this.
