it makes answering complicated questions easy, and answering simple questions complicated.
it was probably designed by a committee (consisting of mostly adwords managers) - a committee that does not use the product itself.
and this is without mentioning the bugs (and more bugs and bugs with bugs and bugs with features and features with bugs ...) and the missing scheduled (email, pdf) reports.
it really is that bad. and i'm a professional. now imagine all the small local companies dealing with this kind of "update".