Everyone misses that Adobe is not whatever software they are selling, they are that and a modern 16 deck luxury cruise ship completely loaded with marketing professionals. It's not only the software that has to be beat but that gargantuan marketing machine. It's that marketing machine that wins software battles these days - it sure ain't the software, as too much of it is not what the marketing claims.

> Something many other companies have failed to do with bigger teams and more funding.

Even well-established companies once Adobe decides it wants in.

Remember QuarkXPress ?

It was THE desktop publishing software. Anybody who was anybody would use it. They had the monopoly.

Then along came Adobe with InDesign ... Quark are still around, but a shadow of their former shelves.

It is however true that the friction, internal bureaucracy and absence of accountability makes large companies typically slow and delivering far inferior products and services than the talent they employ are capable of.