Exceptionally unproductive? What are you on about? Could they make larger swings? Sure. Are they exceptionally unproductive? Compared to whom? They dominate pretty much all market segments they're in. For example, they took on Apple, after a grudge, and won (Apple had something to do with that too). AI showed up, Adobe is pretty much the only major established player that put it in consumer hands ASAP and in a way that is both legal and makes great sense. Others (majors), if they even showed up with anything AI leaned on others (Microsoft -> OpenAI).

Adobe is moving at a steady strong pace which one cannot ignore. They don't have ferocity or (sometimes) velocity of a hungry small player.. yet, there aren't any in their space. There's Autodesk (lol) and of smaller in video there is The Foundry (if you want to see exceptionally unproductive, at small scale).