As someone who has dealt with a lot of upper management, I can say that they love articles like this coming from one of their infrastructure providers. It gives them a feel-good feeling, and probably avoids unnecessary emails to their support staff on whether they've done anything to mitigate the risk.
On a smaller scale, these "I'm looking at it" emails are also good for internal problems (accidental downtime, discovered bug, etc) for the exact same reason.
