The article didn't expressly say that in the title because it was clear from the context.
The author is clearly talking about blogging to demonstrate expertise and creativity in the technical domain, in order to stand out positively.
The author did not make the claim that ranting about your fringe opinions online will make you stand out positively. In fact, they didn't mention the impact that would have at all.
You are fighting a straw man.
> When you're like me, it's not
It has nothing to do with being like you. You're not standing out positively because you're choosing to post things that make you stand out negatively, and the author made no claim about how that would impact you as a candidate.