That is what would happen if they made adblocking impossible in chrome today, minus all the people who don't use AdBlock and happen to be numerous enough to be Google's entire business.
In a world with attestation, you can't browse any website unless you are using Chrome or another attested browser. The New York Times would refuse to serve content to unattested user agents. That is what would make everyone use Chrome.
The scariest part is that it's not just the browser --- remote attestation goes right down to the hardware with things like the TPM, so if even one piece of your software is not "approved", you'll be locked out.
> The New York Times would refuse to serve content to unattested user agents.
You forgot one thing – once a copy of the content is server to AT LEAST one attested user agent – what prevents him from sharing his copy with unattested users?
It is easy to see that if something will make getting the content harder – it will immediately find the path of least resistance. This is the reason any new Netflix title is available for free an hour after the premiere. And the harder Netflix will try to fight this - less time will pass before their content is stolen and re-translated for free. Exactly same will happen to New York Times if they refuse to serve - someone would serve a copy instead of them – because there is now demand created for such copy.