Again, with the misuse of language in order to create the illusion of a point. In this case, in an attempt to create a ridiculously reductionist hallucination that the human brain is in the same essential category as a tree, toy, or computer, and therefore that cross-assigning human traits is a rational discussion. This topic, taken seriously, makes science-oriented people look bad.
A nuclear reactor, a bear, and a blade of grass are also all objects. Yet, we don't casually cross assign their essential traits.