But, the problem can be reformulated as zero-sum in terms of time: Time is the ultimate scarce and zero-sum resource, you cannot create time, only redistribute.

The more time we spend with the loved ones, less time we have for other things like hobbies and work. Company wants people to spend maximum time on work and worker efficiency (so called "career growth"), and less time on personal life etc. For corporation - worker's attention is absolutely zero-sum game and they want maximum of worker's attention, on top of 9-5.

That's why they create more employee love by throwing benefits, free food and snacks, corporate parties so that they spend less time on personal matters and work more toward the company's goals.