Firefox came into the mainstream because of power-user recommendations and the browser ballots.
It should be illegal for a significan platform (say 10mln users) to make its own browser, or any really, the unquestioned default. Users should be prompted on first use, giving a randomly ordered selection of any capable browser. If users can just click through it the choice should be random.
This is the only way to maintain healthy competition and ensure independent yet functional standards. Otherwise incentives will continue to centralize power.