I can believe it , most laptops have names that are pretty much impossible to remember which in turn makes it very difficult to recommend a specific model to anybody not to mention uninspiring.
Not that recommending a "15 inch Macbook Pro 2.4 GHz with a 2.5 GHz CPU, a 256GB Solid State Drive, and the Hi-Res Antiglare Widescreen Display" is particularly straightforward or inspiring.
Yes it is, but people only understand model numbers if it's something they take a deep interest in. I'm into smart phones and computers so I know how the naming conventions work. But, I don't know or care about the naming conventions for things like TV's, sports stats, cars, etc. Example; I've been looking for a new car recently and I find the model naming conventions confusing. I just want 6 seats, reliability, reasonable overtaking performance, reasonable fuel economy. I don't give a crap about most of the other stuff and I'm annoyed at having to learn it all so I can chose which car to buy.