How Allbirds Lost Its Way (opens in new tab)

(wsj.com)

2 pointsgavman2y ago2 comments

2 comments

2 comments · 2 top-level

I'm not sure Allbirds "lost its way". Instead, it seems that their "way" was ESG, and that made their products too expensive and insufficiently durable.

archo2y ago

https://archive.is/DTjJt

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