The problem for Musk is that a Twitter that is attractive to advertisers isn’t attractive to Musk.
Let that sink in, because advertisers are turned into public sentiment moreso than most, because their dollars are on the line. And where is public sentiment? Pro LGBTQ, pro abortion, pro BLM, anti MAGA, anti white supremacy, pro democracy. Essentially the antithesis of Musk. Musk is very un-American.
This is why Twitter must fail as a business for as long as Musk owns it. He wants it to be his personal playpen, but his ideal world is a white ethnostate where he is the boss.
And that’s why Twitter ads are now crypto scams and waifus pushing anime porn games. Because Musk’s Twitter audience is now Nazis, white supremacists, MAGAs, and Kremlin apologists.