This proposal is for a 50 kHz system, so if they used bandwidth in the same way, that would be 100 carriers sending on/off commands and/or combinations.
This is for a Part 90 (of the FCC rules) operation, so I would guess they'd install a Part 90 UHF transmitter at the place business is being conducted to control or retransmit to the Part 90 shortwave transmitter, which would take up too much physical space in most buiness environments.