Customising attacks for a given site specifically adds complexity and cost to the attack, which is really the aim for all of this sort of work. Everything you can do to drive up the cost of the attack makes you a less inviting target.
It would be a mistake to think that usb4ugc (or tools like it) would protect everyone all the time. It's never a replacement for vigilance and education on the user-side, just a useful extra line of defense.