Looking at producthunt there's tons of new SEO AI tools, things like surfer for example. They try to auto-generate the target keywords, blog sections etc while still trying to adhere to quality checklists
https://developers.google.com/search/docs/specialty/ecommerc... . Funny how posts that speak from experience and show authority may have higher quality, but chatGPT will flat out protest if it's asked to give it's personal experience, giving away who is using the bots.
Looks like it's going to be a long battle between the bots and the search engines.