My point was that the first hit on the article is on Twitter and was from CloudSigma. So I'm guessing the URL was copy pasted from there. Looking at jclouds account, submissions do generally come from CloudSigma tweets but it seems to relate generally to wider things not that company. The residual value of a URL shortening isn't clear to do to the lengths you suggest. Your post gives more advertising than the submissions thus far ;-) The three submissions made by jclouds-fan seem to be of a high quality. The first relating to the same blog as this latest one so looks like a user with a narrow interest base!