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0 pointsbobthepanda2y ago0 comments

Most companies will at least hire a human to check translation work, or at least contract one. Bad translations are something that can quickly destroy a brand in a market, and translation tools are not so fine grained to take into account dialect.

Spanish, for example, has many examples of words that are innocuous in one dialect and profane in another.

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alpaca1282y ago

> Bad translations are something that can quickly destroy a brand in a market

Bad translations are present in product names & descriptions of at least 70% of all products on Amazon and Ebay I've seen, and it doesn't look like it hurts the business in any way.

notahacker2y ago

Have you seen their sales revenues?

Big difference between "buy this $5 plastic crap widget despite its product description being barely coherent because there's only so many seconds you're willing to spare searching for 'Plastic Crap Widget' because Familiar Tech Company's algorithm puts CBSPOO ahead of VRIENGLU in this particuar search parameter combo" and "hello professionals in niche market. You will recognise the name of our product whenever you next have $xx,xxx to spend on these services, because we were the one whose ad was inadvertently extremely sexist"

JohnFen2y ago

I think that people who are fine with buying crappy products don't care about crappy translations.

Others, however, do care. I, for one, will pass on something that has bad translation because I take that as a proxy for the quality of the product overall.

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