I mean... company execs _knew that their VCs_ believed it, anyway. I would wonder to what extent they believed it themselves.

Upton Sinclair probably applies too:

> it is difficult to get a man to understand something, when his salary depends on his not understanding it

If you're Uber leadership, well, you're strongly incentivised to believe that there is _some_ way out, even if that way out might seem pretty implausible to a dispassionate observer.