Same thing is happening with “AI”. I think it’s not a fad but at the same time it is.

In the company I work for, in the media sector, there’s clear and direct use of LLMs (it’s already being done, and yes it will mean quite a few people will lose their jobs, despite many HNers saying that it won’t happen), but with all the hype they want to get some sort of “AI” everywhere and the most ridiculous ideas are being POC’ed.