I think what's going on here is the theory that the purpose of religion is to create a trusted in-group separated from the out-group, with rules that make it difficult to casually join. [1] If you start from that premise, PG's footnote makes sense. But this ignores the fact that the largest religions really want as many members as possible and would be delighted if everyone followed their principles.
[1] See for instance: https://slatestarcodex.com/2014/12/24/there-are-rules-here/