> Sure, if you call simply posting his experiences on his own subreddit for his own app a PR campaign.

Yes, this and the organized blackout and anti-Reddit posts among the biggest subreddits is a coordinated PR campaign.

Remember that the headline narrative they were pushing was “Reddit is killing 3rd-party apps.” It was buried in walls of text that in fact Reddit was making 3rd-party apps pay more than they wanted to pay.

If Reddit was in fact killing 3rd-party apps why does Narwhal still work?

And yes, I understand that you are quite bright and understood exactly what was going on. But the whole point of the campaign was to appeal to people not like you and get them on the side of the developers. Although admittedly getting Redditors to post “fuck /u/spez” is only marginally harder than shooting fish in a barrel.

I’m not throwing shade. Respect to them for shooting their shot. But see it for what it was: an attempt to control a narrative, get the public on their side, and achieve a desired outcome. If that’s not PR, what is?