Just because they are incompetent at extracting a quick buck from developers doesn't mean they are thinking "long term." Both are cases where the CEO is desperate to show they can transform the business. In both cases the CEO's ideas have gone very badly. In both cases these are private companies, so the CEO is on a long leash, with investors that loathe going hands-on. But don't mistake the lack of immediate consequences for approval of their supposed ong term thinking. If either of these CEOs had been hired by the board of a public company, they would already be fired.