Well, their fantasy wishlist is that Google and Meta are forced to index their junk, rank it at the top, feature it prominently, present it to any and all visitors, and pay for both the cost and the privilege.
A fair number of people search on google specifically to get news on recent events - Google currently captures a decent portion of those users and keeps them from ever actually visiting the original sources. Users want that information though, so unless Google can tell me why the building two blocks down is currently throwing out a huge plume of smoke I'll eventually land on the actual content creator to read the information.