I think traditional media needs to go deep and needs to go local.
If I open up the local paper and see associated press articles that’s not the right content for them. I can see that anywhere, probably before the newspaper is delivered.
It needs to be local journalism about things that matter. Actual local issues, hard journalism about local politics and city hall and whatnot. That’s what’s missing from the big sites and when it is there its sort of after the fact. They need to be investigating not just repeating press releases.
I don’t know about cable tv - its essentially a syndication not a local thing. I think the internet will kill it off. Now that the lines to the home aren’t a moat around being a cable company every video website is the new cable company. They need to have content you can’t get on the internet and I don’t think that’s going to happen. As old people die who couldn’t adapt to internet tv, so cable will die.