The "abuse" here is certain media companies that think they're entitled to shake down tech companies that do them the favor of sending traffic their way. The core business model of Google and Facebook, which has made them into 2 of the most valuable companies in the world, literally involves other companies paying them for ads to draw some incoming Google and Facebook traffic to their web sites. If you can't run a profitable business when you're getting an enormous inbound of free inbound traffic from Google and Facebook then you're so utterly incompetent at running a business that it is best for everybody that capitalism be allowed to work its "creative destruction" magic and reallocate those resources to somebody who can use them profitably.