Sounds like the skills aren't very differentiated. IME it's quite rare for a business to miss differentiation in business impact in an order of magnitude.

Going to your earlier question, the candidate in question has many skills but is not overly specialized. He commands that price because he can point at the right place in the stack and say "There's $10 million in savings here" when everyone else misses it or "Changing the architecture in this way lets us ship 6 months faster" and he is able to do this repeatedly.