Depends what the individual is trying to do. Making memes? Blog spam? Sure. But for non-trivial content I haven’t seen an example that was compelling.
ChatGPT helped me write my websocket code, I'd never used websockets before and it saved me hours (of not more) of time learning a new API.
I had a concurrency bug in some code, I threw it at GPT4 and asked it what the problem was, a few seconds later it split out a solution.
I had some complex state management code: "Hi this code has an off by 1 error in it, can you find it?"
"My page demonstrates this visual problem, here is the CSS file for the page, what is wrong?"
The color picker component used on my above linked site was 80% written by ChatGPT4.
AI is a huge productivity booster.
Heck I use it to steel man opposing views of my blog posts to try and make sure I have sound arguments.
Write the script yourself, generate and curate 2D art assets, optionally generate and curate your OST / BGM, optionally generate and curate voice lines, put everything into Ren'Py. Done.
It's still very much not easy if you do not want to make shovelware, but it's possible now for a sole developer (or very small team) with no great artistic and musical talent.
Better than nothing and compelling are different things.
People aren't nearly creative enough with this.
You can use generative AI to give you a complete schedule for every NPC in the town. You can use generative AI to determine what the relationships between people in the town are.
I am working on using generative AI to simulate an entire small town.
And with somebody super focused on figuring out the right prompts, maybe tweaking the images slightly, I think it could be workable in a game for sprites, textures, backgrounds.