Because they really don't like the TV for some reason/ Or an expensive purchase that should last for years falls apart after 9 months? Leaches who have made many companies cut back on generous return policies with "my ten year old coat is worn out, replace it" are basically turds who make life worse for other people.
ADDED: Furthermore, research has has shown (e.g late pickups at daycare) that when you add a fee to an anti-social behavior it can actually make the behavior more likely because it's now a transactional activity.