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0 pointsbearjaws3y ago0 comments

The math is pretty straight forward.

Cost to make article = $2000

Article gets 100,000 views

Fly.io converts 1% of views to paying customers

1,000 new customers.

Revenue per customer = $10 monthly

MRR goes up by $10,000

Obviously I am pulling these numbers out of my ass, but there a pretty direct path to value.

This is way more efficient than Google ads in a competitive space, I can only imagine hosting related ads are $3-5 per click...

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3 comments · 2 top-level

hgsgm3y ago· 1 in thread

That math works for any old blog post.

Advertising a raise specifically is to get attention from customers and the industry as a legitimized successful operation.

ryandrake3y ago

At the very least, it's marketing. I have no idea what they do, as I'm not in that particular web development niche and don't know what an "edgy app" is, but it made it to the top of HN, so people like me now know at least that there exists a company called fly.io.

xNeil3y ago

You're right - I also think (personal opinion) the trust gained in a company by reading their blog post is greater than the trust gained by seeing an ad. Because I saw this blogpost, I trust fly.io more than I would have had I seen a YouTube ad of them or something of the sorts.

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