Do I need memory safety? If yes, Rust is the best choice.
But other times I need quick iteration times (Python, or maybe Nim) or immutability, or painless concurrency (Elixir), or meta-programming (Lisp & derivatives). I don't spend any time to ask myself whether a language is innovative, when I got deadlines and results to deliver.
No, but the question wasn't "why has literally nobody on earth adopted nim?" (Which would obviously be false). The question was "why isn't it as popular as rust". There are thousands of languages out there. To be at the top of the pack, nim would have to really stand out somehow. Nim hasn't, so its a little bit niche somewhat mid-popularity language. Which is totally fine, not everything has to rule the world. However that is the reason why it is not ruling the world.
I'm not sure about this argument. If Mozilla had created and pushed Nim instead, would it be as popular as what they did for Rust? I'm sure the marketing department would have found some angles to push for Nim. Maybe it would have been memory management options or that its somewhat like a compiled version of Python. I'm sure corporate minds would have figured something out. So if we could see alternate dimensions, where Nim was under Mozilla, it might be nearly as popular.
As it is, some would argue that Rust is somewhat niche, reserved for cases where memory safety without a GC is both necessary and critical. Rust ranks 20th on the TIOBE index. While nothing to sneeze at, nobody knows if it will go higher on the charts or fall back down.
