It's not about what you consider or not. The Free Software movement is very clear. It is about the freedom of the user: "I, the copyright owner of my own code, allow you to use my code as long as you let your users have (some kind of) access to my code in the product they buy".
Really as an end user, I just don't understand who would be against the Free Software philosophy: either you don't care, or you want as much control as you can on what you buy, but why would you ever say: "I don't want those weird licenses that give me more access to the stuff I buy, I want the other ones that make it completely proprietary and inaccessible".
Of course as a company, you want permissive licenses, such that you can use it for free, but keep it proprietary (because companies like to think that this one bugfix they made is very strategic IP).