Interesting. I think I typically must have specific things I'm looking for. Like for example, I probably wouldn't look up "pet sweaters", but WOULD look up something like "canada pooch dog sweater". Which, takes me past all the seo-ad-targeted junk.

And now, the more I think about it, I'm typically using amazon's search for zeroing on something specific. I wouldn't even do "car charger for phone", but would do something like "Anker USB-C Charger for Pixel 6a".

And likely, most items I'm going for I'd be referred to from a site, like America's Test Kitchen or something.

In short, I guess I don't "search for discoverability" on Amazon at all, and that's how I stay out of their optimized mess.

EDIT: I also don't really purchase things that aren't independently reviewed elsewhere, like using ATK for some kitchen items, etc...