If it weren't for the army of geeks with internet pitchforks :-)
If they do anything besides some manner of dutch auction they will be leaving a lot of money on the table for enterprising folks to pick up by reselling them on eBay.
The first batch of 10000 Model B's will be sold on a first-come-first-served basis.
Really looking forward to getting my hands on one though, although I doubt I'll be quick enough to snap one up from the first batch