You’re working from a cost-efficiency / cost optimization perspective. That’s a great perspective in some contexts, for example, mature late-stage products, fully saturated markets, etc.
Is cost efficiency an effective perspective for innovation or revenue growth? Mostly, no. As long as your risk-of-ruin is low, then you want to fail. Sometimes people misinterpret this as “doing the wrong thing”. But it takes doing a lot of wrong things to do the right thing.
The difference between right and wrong, if there ever was such a simple dichotomy, is so marginal and only understood in hindsight.
