My take on it is that news pieces like this aren't really meant to be "news". One of the primary reasons for reading news articles is to have something to talk about when you talk with people. Pieces that focus on things that are common knowledge pick up traction not because they're breaking stories, but because they let us have dialogues about things that just don't come up in ordinary conversation.
I'm sure theres plenty of "singletons" who love the opportunity to use this news piece as a talking point to reflect on the experience of living alone.
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