But then they don’t get the sweet sweet tracking metrics from their app. Once you pay for Reddit , you don’t see ads in the OEM app either, they can squeeze more value out of people by forcing their app and sucking as much data and analytics about you as possible. They’ve already begun A/B trials of disallowing mobile browsers to access their website, and forcing the app download.

This is less about ad revenue than it is jealousy over closed communities like Instagram and tiktok where you are locked into their app.