In general they want to do as little policing as possible, and only do the least amount they can when their hand is forced. But there's also some signs of the higher ups actually being okay with things that are icky and of very doubtful appeal to advertisers, like r/jailbait
I'd say overall the leadership is just not good. It neither has any sort of moral center, nor is even properly business oriented because their efforts on that regard seem very lacking as well.
Eg, I think this API move makes little economical sense. If one were to be ruthlessly profit oriented I think an approach might be to introduce an API price and gradually raise it little by little. Milk the market for all it's worth. Rather than killing it from the start, either extract every dollar people are willing to pay, or kill it by squeezing all the profit that can be had from the maneuver by doing it slowly and gradually.
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